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Continuing the recent success following our Coinbase Neutrino Survey, and the launch of our new updated roadmap for Q1/2 2019, Insights Network is proud to present our latest survey report. This one was a little bit different; however, as we were keen to know how our users felt towards a fixture in pop culture- that is, of course, the phenomenon known as Superheroes.
The survey was one of the biggest carried out by Insights Network, in regards to the total number of questions asked, and was the largest also in terms of the total unique number of responses received with 19,530.
Key Metrics
The results were by the most extensive survey recorded by the Insights team and included 19,530 unique responses from 1942 participants.
- Total number of participants: 1,953
- Total number of questions asked: 10
- Total number of unique answers: 19,530
- Total number of countries participated: 62
Questions Surveyed
Superheroes are massively embedded in pop culture and virtually all multimedia platforms. Whether it’s films, games, comics or TV shows, the influence of the superheroes genre is tremendous. Considering this massive influence of the genre, Insights Network carried out this survey to gauge the thoughts of our users on a wide variety of questions.
Interesting Findings
Almost half of those surveyed were a fan of superheroes, 43.27%, with only 16.20%, choosing an unfavorable opinion.
Unsurprisingly, Superman was the favorite superhero, 18.84% selecting Clark Kent as their choice. Batman came second with 12.03% of the survey with 4.15% choosing they don’t like superheroes.
Over half, 53.32% said they had read comic books at one point, with 12.39% stating they’ve never read any comic books.
If given a choice, the majority of participants, 30.41%, would have to bring peace to the world, as their chosen superpower. Reversing time was second with 23.91%, and 12.29% chose none of the above.
Around a third of people, 34.31% were fans of superhero movies, while 29.80% were not big fans of such films.
The upcoming final Avengers film is set to be one of the most anticipated movies ever, and 39.02% agree, not being able to wait for the release. 32.21% were not so excited about the film.
The Avengers was most participants favorite Marvel film, 28.93% choosing the blockbuster.
While Batman vs. Superman was the top pick for DC produced movies, taking 19.20% of the survey.
Perhaps not shockingly, the majority of surveyors preferred Marvel films to DC films, 39.47% picking their side.
One of the most intriguing questions regarding the final Avengers film is whether or not the great hero Captain America himself, will have his final goodbye. There is a split among the participants with essentially a third of people choosing between yes, no and not sure.
We’re excited to share more research results and upcoming product releases.
Thanks for reading and your constant support of our journey!
Onwards and more insights,
Team INSTAR
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