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Continuing on from our recent Music Streaming and Sourcing Valuable Intelligence research, Insights Network is proud to further the adoption of our blockchain-based market research technology by sharing these comprehensive survey results in relation to the many dietary habits of individuals worldwide.

This is one of the most in-depth research reports Insights Network has released publicly to date. Our study proves a tremendous level of engagement among the participants, with over ten thousand unique responses to the questions being asked.

Key Metrics

These results show a dramatic increase in participation compared to our recent Online Music Streaming report which was posted less than two months ago and included 750 unique answers from 150 participants.

  • Total number of participants: 1680
  • Total number of questions asked: 6
  • Total number of unique answers: 10,087
  • Total number of countries participated: 86

With the undoubted success of this survey, and in relation with our previous efforts, there is no doubt Insights Network is continuing to make great strides and evolve into a project very rare within the current landscape of blockchain technology — a proven product with a strong current use case among existing cryptocurrencies.

We are extremely excited to share a few highlights with our growing community of early adopters and INSTAR token holders around the world. Thanks to everyone who participated in the study and continues to provide feedback and support!

Demographics of Survey

After analyzing the results, we are extremely excited to share a few highlights with our growing community of early adopters and INSTAR token holders.

Key Insights

  • The majority of participants were male with 79%.
  • There was a wide variety of age groups participating, with the ‘31–40’ being the most predominant.
  • Participants in countries from every continent took part, the greater majority coming from Asia- with 830 participants.

Questions Surveyed

The survey was based around the dietary habits of the participants and as such a broad number of questions were needed to ascertain a greater understanding of their habits and to provide a better transparent picture for the individuals. A total of 6 questions were asked:

Key Insights

  • Over half of the participants described themselves as non-vegetarian with 54%.
  • 64% of participants bought their food from a supermarket.
  • Mixed response to the awareness of clean/cultured meat, with 44% definitively knowing what it is.
  • Somewhat split opinion in regards to the issue of sustainable farming, with 37% believing their food source is such.
  • Almost ⅔ were free from any allergies or dietary restrictions with 64%.
  • 53% agreed on the use of chemicals as their major concern regarding food production, a very definitive response among five options.

Would you describe yourself as vegetarian or non-vegetarian?

Key Insights

  • Percentage of vegetarians and non-vegetarians is fairly even among the lower age groups but then the non-vegetarians increases and stays increased from the ‘31–40’ range. This highlights a potentially increased awareness among the younger generations of animal safety and unnatural chemicals.
  • There is a higher percentage of male non-vegetarians than females.

Where do you most typically buy your food?

Key Insights

  • Generally both males and females, on the whole, try to avoid shopping in supermarkets, with 73% females much more willing to avoid it.
  • As the age group increases, the trend for online grocery store reduces and trend for use of supermarkets increases, which is expected as the younger generation will have much more access to online shopping mediums.

Interesting Findings

  • Asian Pacific such as China, Pakistan, and Bangladesh were more likely to choose ‘slave labor’ as the major issue which concerns their food production.
  • Developed countries were more likely choose other concerns relevant to their standard of life. This would be chemicals, allergens etc.

We’re excited to share more research results and upcoming product releases.

Thanks for reading and your constant support of our journey!

Onwards and more insights,

Team INSTAR

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