Instars enters Q4 of 2020 in prime position to bring our blockchain powered market research and data exchange technology to benefit the masses.
Dear Instars Community,
We've been hard at work building our blockchain powered market research and data exchange technology for the past few years. Instars enters Q4 of 2020 in prime position to bring our highly scalable software to the masses with the potential to benefit over a billion individuals over the next decade.
The problem of the data brokerage industry
For years the data brokerage industry has been completely broken. Over $200 Billion of data is exchanged each year in an unfair and non-transparent way. But consumers, who are actually driving the industry, do not share in the profit. Simultaneously, they experience many negative consequences as a result.
It is reported that Facebook has generated over $75B from data sales and targeted ads in 2020. Acxiom, the Arkansas-based broker that has worked with Facebook since 2013 reported more than $880 million in revenue last year. There are many more players in this industry who are capitalizing on consumer data by offering free products and various other methods Oracle, Nielsen, Google, Salesforce, etc.
Legacy Market Research firms are generating hundreds of millions of dollars with 60%+ gross margins. So much profit they've had very little reason to innovate on their business models; While charging more for lower quality data that is not shared with best practices or used with the best interest of consumers.
Instars 2020 Q1-Q3 Recap
In January we released a blog post with our top goals for 2020. The main focus was to launch a decentralized and scalable blockchain with staking rewards for mutually beneficial data exchange. Our team has worked tirelessly through the chaos of 2020 to successfully deliver those milestones + much more.
Instars top milestones from q1-q3 of 2020 include launching: Dai payments, Instars Survey Software with advanced survey logic, a disruptive "Stake for SaaS" business model, Instar Staking Rewards with over 100 million INSTAR staked by the community, and the public Instar Blockchain which has been up and running as a top 15 most active blockchain, powered by a global network of block producers.
Despite the chaotic environment of 2020, Instars is in prime position to bring the highly scalable technology we've been building since 2017 to the masses with the potential to benefit over a billion individuals over the next decade with substantial income from consensual data exchange. The next big trend in cryptocurrency will be earning crypto and instars.com will be the platform that facilitates it.
Instars 2020 Q4 Vision: Mass Adoption
The best of 2020 for Instars is yet to come in Q4. Our focus remains on building with an increased emphasis on growth, token utility, and business development.
In Q4, you can expect the release of INSTAR Oracle, social features for the users on instars.com, Instars Data Pools that increase earnings and token utility, and much more.
Thanks for being with us on Instars journey of building the future of blockchain powered market research and data exchange. Stay tuned for more updates!
To the next level,